Dear Vendors,
Please stop putting “words” in “quotes” in your “sales” emails.
They’re called Scare Quotes for a reason. They, gramatically speaking and in this context, signify skepticism or unconventional usage. Therefore, headlines like
This year’s conference is “going green”!
or
Reference and “Discovery”: Some facts to help your library decide
do not inspire confidence in your readers that you’re sincere about your efforts. You are not effectively selling me your product, or your brand identity.
So, well, stoppit.
Sincerely,
Jenica.
You mean,
“Sincerely,”
Jenica.
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They may be correct when they say they are “going green”. Most companies that state that aren’t really doing it. Maybe they are just being honest.
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I see you both see my point. 🙂
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Don’t get mad, get even — report them to
http://www.unnecessaryquotes.com/
You are not the only one offended by this! 🙂
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I agree with Jeff. The scare quotes are there because they aren’t really doing it. I especially think it is true of some of these “Discovery” systems. Not really sure about the “going green” (although I’m “going green” today by wearing a green shirt).
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I think the “discovery” case was one in which the vendor thinks the concept of discovery is dumb. I think the “going green” case was one in which the organization was careless. In either case… I end up less impressed rather than more.
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