Education is essential to excel in any field, whether it’s farming or science. Affiliate marketing is a tool used by casino operators and other businesses to attract new clients. One of the benefits of affiliate marketing is the possibility for affiliates who understand how to capture players’ interest and attention to turn it into a valuable cash resource. As in other spheres of life, affiliate marketing education in the USA is crucial. How does online gambling affiliate marketing operate, though? Let’s investigate.
Key Players of Affiliate Marketing
Every type of affiliate marketing has its key figures. And the online gambling sphere is no exception. We are going to talk about who they are and why they matter.
Operator
A casino owner or a bookmaker serves as a contractor for affiliate in the iGaming space. The operator wants to draw new users to their gambling website. The owner establishes an affiliate program and recruits partners who are eager to promote the iGaming website. The operators rely on casino affiliate software to monitor the success metrics of all of their partners.
Affiliate
What is a casino affiliate, you may ask, and the answer is simple. Here anybody who advertises an operator’s iGambling brand in exchange for a commission qualifies. The affiliates encourage the audience to carry out a particular action, such as signing up on a gambling site or making a transaction.
Player
This is where it all comes to. People who see the promotion, become interested in the online casino or sport betting brand, follow the attached link, and become its clients. And this is exactly what happens in online gambling affiliate marketing.
Advantages of the Online Gambling Market
Choosing the right category for affiliate marketing is not easy. You have dozens of niches and industries to choose. You have hundreds of kinds of products, if not more. And if you already have some preferences, this is great. But if you don’t, you may want to look at one of the most growing industries today. We are talking about online gambling, often referred to as iGaming.
And it’s no wonder online casinos are so common these days. They operate large volumes of traffic and, consequently, money. People love gambling and affiliates love the speed of the growing industry that has no intention of stopping.
But it is not just online casinos. Online gambling also includes sports betting, lotteries, bingo, poker rooms. There is a lot to advertise and a lot of places to bring clients to.
Commission Types in Affiliate Marketing
There is a long-established and proven system by which affiliates are paid. Payment comes for every new customer affiliate brought to the online gambling establishment. The size of said payment depends on the terms that the operator and affiliate agree upon.
To track which players have been brought by the partner and which by some other way or affiliate, there is a system that tracks players by special links and codes they used to come to the casino.
But what exactly does the potential customer have to do to become a registered or depositing player brought by the affiliate? That depends on the commission type of the affiliate program. Let’s mention three most important types of commissions in online gambling:
CPA
You have probably heard of that one. It is a ‘Cost per Action’ (or per Acquisition) type. It follows the classic scheme, where a visitor performs a particular action on the merchant’s website and the affiliate gets paid for it.
Revenue Share
This commission type is quite profitable for affiliates. The point is, they don’t get just a one-time payment after bringing the customer, but they get a certain percentage of revenue for the whole period while the player keeps being the customer of this particular online casino.
Hybrid
This type is a hybrid of the previous ones. The affiliate gets both the payment for bringing the player and then keeps getting paid the percentage of revenue.
Online Gambling Affiliate Marketing Channels
You may use a variety of channels to inform the public about your service. Here are the Top 4 that are good for online gambling affiliate marketing:
Bloggers
Any blogger knows at least something about affiliate marketing features. And a lot of them act as affiliates. Often blogs need funds to exist and an online casino operator who is in need of advertising can become a good source of said funds.
Gambling portals
Media portals that specialise in gambling news are a big deal for gamblers and affiliates. So, naturally, it’s a good spot to place your ads and increase traffic. Or find yourself some affiliates.
Social influencers
Somewhat similar to bloggers, influencers have a certain amount of followers, some of whom may become your customers. However, unlike bloggers, influencers use different platforms. It can be YouTube, TikTock, Instagram, or Twitch, that’s very popular among gaming communities for hosting streams.
Emails
You may think that emails are slowly fading, and partially that is true. Yet, everyone uses it, be it for work or private matters. And if you are an affiliate marketer, who runs a blog, streams, or sells something, you most likely send promo emails once in a while and have a whole email database of your audience. Those newsletters can be used to send out referral links and codes to promote online gambling services.
FAQ
Am I breaking the law by affiliate marketing?
No, you are not. This is a legal form of internet marketing. But do consider that affiliate marketers are obliged to inform the audience that they will get some percentage of the deal, but at no cost to the viewers.
Is there a perfect brand that I can advertise?
There are only brands that are perfect for you. Try to choose among brands that are responsible when it comes to player support, and offer impecable service and preferably interest you personally.
Do affiliates earn a great deal of money?
Some do, some don’t. At the beginning you probably won’t be making a lot, but you will come around. Think about the right niche, the right brands, try to cater to find a match between the audience you and the brand you are promoting can cater to, and you will be fine.